Fwd: Message to CEO/Chief Communication Officer/Maketing Head-URGENT

"The corporate blogging book by Debbie Weil is both, an overview of the blogging phenomenon and a manual for bloggers. It covers every aspect of blogging. 

Book has tried to explain how blogging has become important part of everyday life of people.

Author has tried to tell the positive effect blogging can create. A blog when tagged properly reach to million of readers. So if a company use blog's as mode of marketing, that company is sure to reap the profits as it is reaching million of readers and that too without any expense.  

In US companies this trend of blogging is catching up like fire. Author has stressed on the point that just as no company now could afford to be without a website, the corporate blog is rapidly becoming a necessity. In time, she says, blogs will replace static, brochure-like home pages.  

In second part author has mentioned that what should be the content of a blog.

Fourteen points have been given and discussed with the examples, which are must for a blog. 

Author has pointed out that most of the Fortune 500 are not willing to use blogs as tool for marketing. Those companies are happy enough by what they are spending on their marketing campaigns, but they are loosing out on something by not using blogs as medium for making relations with customers and suppliers.  

Author has given a practical insight and guidance on all the relevant issues businesses face when deciding how, when, where, and why to blog. 

Author has tried to explain in a very simple manner that why a company should have a separate, blog marketing and management department.

This fact has been stressed on that there are many employees in the company who blog, but if their blogs are managed properly and used correctly, then there is nothing better then blog marketing.  

Author has also mentioned that a company should set guidelines for blogs. The book also contain  the guidelines set by different companies, which can act as reference for the companies which are thinking to take the route of blogging.  

Author addresses the issues and doesn't get into much technology. She has mentioned the quotes from respected business bloggers, people in the trenches who can say - yeah I did it and it worked, and has clear tips that you can use to talk to your boss.  

Author has tried to put another very important point forward, related to the blogging by CEO's. She says that if CEOs blogged, they would save considerable time on hundreds of weekly emails that ask roughly the same types of questions. Instead of a one-to-one message, it is better to go for communication from one to many thousands. She describes the pro's and con's of corporate blogging with plenty of pointers on how to do it well and not screw up" 

 

-- Says so Rohit, so whats your take on the subject :) 
 

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Sunil Gupta,
My Work- SMB & Rural Business Team,
Global leader-Internet Infrastructure & Services,
personal Blog(s) - www.apollon.in and http://suneet.blogspot.com

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